Capitalism is the most effective system for scaling innovation. The pursuit of profit is an incredibly powerful human incentive. Most major improvements to human society and quality of life have resulted from this base incentive. Market competition often results in the best outcomes for all.

That said, some projects can never be monetized. They are open in nature and a business model would centralize control. Open protocols like bitcoin and nostr are not owned by anyone and if they were it would destroy the key value propositions they provide. No single entity can or should control their use. Anyone can build on them without permission.

As a result, open protocols must depend on donation based grant funding from the people and organizations that rely on them. This model works but it is slow and uncertain, a grind where sustainability is never fully reached but rather constantly sought. As someone who has been incredibly active in the open source grant funding space, I do not think people truly appreciate how difficult it is to raise charitable money and deploy it efficiently.

Projects that can be monetized should be. Profitability is a super power. When a business can generate revenue, it taps into a self sustaining cycle. Profit fuels growth and development while providing projects independence and agency. This flywheel effect is why companies like Google, Amazon, and Apple have scaled to global dominance. The profit incentive aligns human effort with efficiency. Businesses must innovate, cut waste, and deliver value to survive.

Contrast this with non monetized projects. Without profit, they lean on external support, which can dry up or shift with donor priorities. A profit driven model, on the other hand, is inherently leaner and more adaptable. It is not charity but survival. When survival is tied to delivering what people want, scale follows naturally.

The real magic happens when profitable, sustainable businesses are built on top of open protocols and software. Consider the many startups building on open source software stacks, such as Start9, Mempool, and Primal, offering premium services on top of the open source software they build out and maintain. Think of companies like Block or Strike, which leverage bitcoin’s open protocol to offer their services on top. These businesses amplify the open software and protocols they build on, driving adoption and improvement at a pace donations alone could never match.

When you combine open software and protocols with profit driven business the result are lean, sustainable companies that grow faster and serve more people than either could alone. Bitcoin’s network, for instance, benefits from businesses that profit off its existence, while nostr will expand as developers monetize apps built on the protocol.

Capitalism scales best because competition results in efficiency. Donation funded protocols and software lay the groundwork, while market driven businesses build on top. The profit incentive acts as a filter, ensuring resources flow to what works, while open systems keep the playing field accessible, empowering users and builders. Together, they create a flywheel of innovation, growth, and global benefit.