Advertising

Why Ads Won’t Work in the Age of AI-Commerce

As AI assistants evolve from tools to trusted agents that proactively shop, plan, and transact on our behalf, the advertising landscape stands at a crossroads. This shift—known as AI-commerce—could redefine how brands gain attention, connect with consumers, and even structure marketing models. Here’s what’s changing, why, and what it means for the future of advertising.

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