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Seth Godin's Blog on marketing, tribes and respect
by Seth Godin's Blog on marketing, tribes and respect
We create a job whenever someone with the authority to hire decides the value created is greater than the wages paid. In my lifetime, we’ve invented 7 billion or more jobs, which is great news.
Another unique German word. Umfunktionierung. Functional transformation. Most of us take the tools we’re given and use them as instructed. We follow the manual. We color inside the lines. We accept
At 2:30 in the morning, the night clerk at the hotel is a great help if you’ve locked yourself out of your room. But if you want to complain about the hours of the gym, the hotel’s environmental
On a beautiful Sunday in Central Park, you’ll see thousands of people out for a jog. Each person has exactly the right running style–and none of those styles are the same. Each is wearing what
We can search for the perfect option or settle for something better than we have right now. The search for perfect never ends, and it’s a great place to hide. Would you rather wait for the perfect
Highlighting the non-existent negative is confusing. “Don’t be late,” isn’t as useful as, “We’re going to leave on time.” “I don’t want to be rude, but…” can easily be replaced
Professionals take their work seriously. Hobbyists can take it personally. We arrive and make a promise. We do it on behalf of the client, and that promise has little to do with what we might want to
A dog gets fed and thinks his person is an omniscient, benevolent being. A cat gets fed and thinks it is. How we see ourselves in this analogy is actually up to each of us, every day. It also tells
You’re flying over Mount Ranier and a hole opens up in the bottom of your airplane. In that moment, you think hard about what you’ve done, what you’re doing, and what matters. My friend Ty
Long after the fact, these are the best kind. They remind us of how far we’ve come. They’re proof that not giving up was a good idea. They are fuel for the next thing. But, at the time, they’re
Runaway selection happens when organizations compete with each other far beyond the point where it’s rational to do so. We see this in species as well–peacocks have ungainly and inefficient
It requires skill and effort. It can be taught. And it’s worth prioritizing. When we wing it, allocate little time to it or assume it’s a side effect of our work, we diminish the effort and blur
Where did the five-second rule come from? Science makes it clear that if disgusting germs are going to go from the floor to your toast, it’s going to take less than five seconds for that to happen.
There’s the fast of a drag racer. Purpose-built, difficult to steer, expensive and fragile. There’s the fast of the marathon runner. Beat by a sprinter every time, but able to keep it up for
In our dreams, the laws of thermodynamics don’t apply, and gravity works in strange ways. We can jump across a chasm and stick the landing on the other side. This freedom is important. It’s part
Five short entries a day. It’s easy to imagine that if you do this 200 workdays in a row, your career will advance. And it makes it easier to prepare for your annual review or that next job
Today, using AI is almost always a solo endeavor. From the very start, forty years ago, the internet (inter + network) has amplified the exchange of information. But the first cycles of AI have been
Here’s an interesting thought experiment. Imagine that you would be reincarnated into the soul and body of someone on Earth, 25 years old, at random. You won’t know what you know now, you’ll
Pay attention to what’s in front of you. Don’t let fear contaminate your understanding of the situation. Act with commitment. Notice the gap between event and reaction. Embrace the resources that
The actor, artist, mathematician, pianist, speaker, leader, tech nerd: Just like me, but talented. I’m not so sure. It might be more accurate to say “just like me, but dedicated.” The first
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