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Seth Godin's Blog on marketing, tribes and respect
by Seth Godin's Blog on marketing, tribes and respect
That’s a great reason to dumb things down. It’s also a trap that leads us to stasis and mediocrity. Let’s break it down: People: Which people? All people? The majority of voters? Day traders or
If you tell me your ID number, your phone number or the wiring instructions for your bank account, not only will I forget them, I’ll need you to repeat it a few times so I write it down without
How does the ball know? In tennis, golf or just about all ball sports, the follow-through determines the flight of the ball. Great players always have a complete and confident follow-through. But the
This is the slogan of so many industrial behemoths and existing bureaucracies. It’s in quotation marks for a reason: it’s not true. Not in the long run, not even in the medium run. One way to
You wear a hat, you’re not a hat. State nouns are verbs that we talk about like they are nouns. Hurry, panic, frenzy, rage, funk, stupor, daze, fog, rut, bind, pickle, fix, slump, tailspin, tizzy.
Is there something you can do right now that would impede progress, degrade quality or simply mess up the current situation? Is there a way you could shift perceptions to make people more distraught,
Tonight, when you’re off the clock, what will you listen to, watch or read? I imagine that most of us would agree that this is a free choice. To watch a silly video on YouTube, read a book on Greek
It’s tempting but useless. The skin is unblemished and the perfect color. It’s well displayed, promoted widely and on sale. But there’s nothing inside. It’s not worth eating and certainly not
We were taught to look out for red flags. Little signs that something is wrong, that we should be careful or even turn around. Don’t let that distract you from being on the lookout for green flags.
Colleagues you care about are coming over for dinner. What should you make? Some people don’t care if it’s delicious, as long as it’s interesting. Some don’t need it to be interesting, but it
You’re at the Zoom meeting, on time, and no one is there. Are you the ghost or is everyone else? We needed a word for this existential minor dread, and now we have one. Coordination is hard. PS the
When an organization is known for speed and quality, it’s likely that if times get tough, quality will suffer before speed does. That’s because customers notice speed right away, but it takes a
Here’s a simple rubric for outsourcing: If you’re never going to need to do this again, and it’s easier to do it than to instruct someone else to do it, by all means, do it yourself. If doing
Unreasonable commitment is unreasonable. It happens before there’s a guarantee it will work. It’s out of proportion to what others think is standard. Unreasonable commitment is dedication,
He also understood the process of organizing a plant to build a car. Scott Belsky knows how to use Photoshop and remembers what it was like to run a small business. And Sarah Jones knows exactly what
The Knot, Problems Can Be Solved, will be available in September. And this week, I’m launching a video course that covers the ideas in the book. You can find the course, and how to get it at no
A hardcover book printed in 1925 is almost indistinguishable from one printed yesterday. It’s easy to think not much has changed. But book publishing isn’t about printing, and it’s a useful
Endless, unlimited and more. These are building blocks of capitalism. Starbucks knows that they can’t get you to drink three coffees every morning, but their stock price is built on the idea that
A suite at a New York Knicks game costs more than $30,000. Is that a donation to the team? Why do we differentiate between the money spent on a Super Bowl ticket and the check we write for a worthy
Some organizations and marketers thrive on the uninformed consumer. They seek out people who don’t know, and who aren’t particularly good at decision making. Others do their best work when the
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