Redundancy and resilience

By Seth Godin's Blog on marketing, tribes and respect March 30, 2026 · Edited March 30, 2026

If it’s important, don’t ask the team to try harder. Instead, create the conditions for ordinary effort to produce redundant outputs that reduce crises. If quality is a problem, look at the

If it’s important, don’t ask the team to try harder.

Instead, create the conditions for ordinary effort to produce redundant outputs that reduce crises.

If quality is a problem, look at the system, not the people.

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