Meet the Math PhD Behind Strawberry’s Data Transformation
Named a top woman in tech, Marion Løken uses conversational LLMs to democratize analytics, transforming how the giant hospitality ecosystem uses insights
Marion Løken, Vice President of Data & Insights at Strawberry (formerly Nordic Choice Hotels), is using her deep background in mathematics and AI to transform the hospitality giant’s operations. She leads the company’s digital evolution by bridging the gap between data teams and business operations. Løken is pioneering a self-serve analytics framework and conversational analytics using LLMs like Google’s Gemini, turning data into seamless, human-centered experiences.
- Marion Løken, VP of Data & Insights at Strawberry, is a mathematician with a PhD in AI, algorithms, and machine learning.
- She is leading Strawberry’s digital evolution, focusing on integrating data into everyday business operations within the hospitality and travel ecosystem.
- Løken’s team is developing a self-serve analytics framework and uses conversational analytics with LLMs (Google’s Gemini) to make data accessible.
- Her work aims to transform data into seamless, human-centered hospitality experiences.
- Løken was recognized as one of Norway’s Top 50 Women in Tech in 2025.
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