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Building the future of human connection and the technology that makes it possible. (2)

How AWS S3 is built

A behind-the-scenes look at how Amazon S3 is designed for durability and correctness at massive scale, drawing on over a decade of operating one of the world’s largest distributed systems with Mai-Lan Tomsen Bukovec at AWS.

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ИИ- иии.

Говорящие 'волшебные' кольца, оказывается, существуют.

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Polish Animation, After the War

Polish animation scene after World War II, showcasing the unique style and themes of Polish animation. It highlights the works of artists such as Jan Lenica, Witold Giersz, and Kazimierz Urbański, who pushed boundaries and explored themes of destruction, loss, and the human condition. The article also discusses the success of Japanese animation, particularly Infinity Castle, which has broken records in the US. Additionally, it provides newsbits from the animation industry, including updates on studios, awards, and new releases. Plus: 'Infinity Castle' and newsbits.

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How Many Bottega Bags Are Too Many?

Сhanging landscape of celebrity partnerships with brands, where celebrities are no longer just human billboards but rather cultural translators who can make brands' aesthetics feel relevant and aspirational. It highlights the importance of creative freedom, cultural relevance, and restraint in successful collaborations, using examples from celebrities such as Jacob Elordi, Anya Taylor-Joy, Timothée Chalamet, and Ariana Grande.

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When Brands Go On Holiday

From Jacquemus beaches to Thom Browne field trips: travel is becoming the new storytelling strategy

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Beyond the Lyst: Why 2025’s Hottest Things Aren’t Things

The cultural trends of 2025, highlighting the disconnect between product searches and cultural desire. It notes that the hottest products of 2025 were not products at all, but rather cultural movements and shifts in consciousness.

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The Strategic Power of Brand Language

Brands are no longer just selling products, but also engineering words and phrases that become rooted in our brain, turn customers into walking advertisements, and are able to communicate the brand identity of billion-dollar companies with just a few syllables. From Miu Miu's "Miutine" to "#MyCalvins" - Why Words Matter More Than Ever

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An Oscar for UPA

The word 'cartoon' has multiple meanings, including wild slapstick and satirical cartoons.

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