Substack bets readers want to pay for content written by humans with new AI detection tool

Substack is partnering with AI-detection tool Pangram to allow users to estimate the amount of AI-generated text on its platform, including posts and comments. This feature aims to help readers identify content verifiably created by humans, thereby preserving trust and the livelihoods of writers. The platform is also introducing a creator option to disclose AI usage in their content.

• Substack is integrating Pangram, an AI-detection tool, into its platform.
• Users can scan text (posts, comments) to estimate the percentage of human-written versus AI-generated content.
• The feature requires text to be longer than 100 words and published after July 21.
• Creators will have access to Pangram to review their drafts and report perceived errors.
• Substack will add a feature for creators to disclose their AI usage.
• This move is part of Substack’s strategy to promote authenticity and trust in a landscape increasingly populated by AI-generated content.
• CEO Chris Best stated that AI-generated content pollutes online spaces and undermines trust in authorship.
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