CMO Jill Kramer says AI can spark human creativity and insight

Jill Kramer, Mastercard’s Chief Marketing Officer, encourages marketers to focus on the positive potential of AI, viewing it as an engine for creativity and deeper insights. She believes that with current global pressures, marketers need every available tool, including AI, to perform at their best. Kramer emphasizes that AI can significantly enhance the breadth and depth of research and strategy development, ultimately raising the bar for marketing efforts.

• Jill Kramer, CMO of Mastercard, advocates for embracing the positive aspects of AI in marketing.
• She believes AI can serve as an engine for creativity and provide deeper insights for marketers.
• Kramer stresses the importance of using AI as a tool to enhance, not replace, human capabilities.
• Marketers need every available tool, including AI, to navigate economic, social, and global pressures.
• The strength of the Mastercard brand is deeply ingrained in the company culture, not just marketing’s responsibility.
• AI can facilitate broader and deeper research and strategic planning, as demonstrated in a recent workshop in Japan.
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