Instagram is cracking down on AI influencers who don't self-identify as AI

Instagram is enforcing a new policy requiring AI-generated profiles to be labeled as such, moving from an opt-in ‘AI Creator’ label to a mandatory ‘AI-generated profile’ tag. Accounts that do not comply will have their content removed from recommendations, effectively reducing their reach. The platform aims to increase transparency and prevent user confusion with AI profiles that mimic real humans, particularly those resembling lifestyle influencers.

• Instagram is mandating that AI-generated profiles identify themselves with a specific label.
• Accounts that fail to adopt the ‘AI-generated profile’ label will not be recommended by the algorithm.
• The label is changing from ‘AI Creator’ to ‘AI-generated profile’ for better clarity.
• Instagram will proactively identify and flag suspected AI-generated profiles impersonating humans.
• This move is intended to address user frustration with discovering that seemingly human profiles are AI-generated.
• The focus is on AI creators that resemble real people, often creating content similar to lifestyle influencers.
  Continue reading https://www.businessinsider.com/instagram-ai-generated-slop-creator-accounts-profile-label-2026-8