Why Every Bitcoin-Accepting Business Needs Club Orange and Conduit

• Part One: Get Found with Club Orange
• Part Two: Sell Sovereign with Conduit
• Why We Did It Ourselves
• It’s Not Just Commerce, It’s Community
• The Bigger Picture

So you’ve taken the orange pill. You’ve set up Bitcoin payments. Maybe you’re on Square, maybe you’ve plugged in a Lightning wallet, maybe you’ve just slapped a QR code next to the card reader. Either way, much respect. You’re ahead of the curve.**

But here are two questions nobody’s asking you:

How are Bitcoiners finding you? And once they’ve found you, where are they actually buying from you?

Accepting Bitcoin is step one. Being discovered by the people who actively want to spend it is step two. Selling to them in a way that’s genuinely Bitcoin-native, without a middleman taking a cut and harvesting your customers’ data, is step three.

That’s where two platforms come in: Club Orange nostr:@npub1...v9ka6 and Conduit nostr:@npub1...2g437 .

§Part One: Get Found with Club Orange

Club Orange is a paid Bitcoin community platform with a large and growing international membership of real Bitcoiners. The subscription is small, and it keeps out the spam and the bots. These aren’t speculators or tourists. They’re hodlers and stackers who deliberately choose to spend Bitcoin wherever they can, because they believe in it.

As a merchant, you can list your business directly on the platform. That alone is worth the price of entry. The feature that really changes the game, though, is Geo Zap.

§Geo Zap: The Most Targeted Marketing Tool in Bitcoin

Geo Zap lets you broadcast a message directly to Club Orange members by location, with an image if you want one. Reaching Bitcoiners in Manchester? Zap them. Launching something in Chicago? Zap them. Running a weekend promo? You guessed it. You can zap individuals, groups, cities, states or whole countries.

This isn’t spray-and-pray advertising at an audience with a handful of Bitcoiners buried in it. It’s a direct line to people who already want to support Bitcoin businesses.

§Square Users, This One’s For You

Since 2024, Square merchants have been able to accept Bitcoin directly through their point of sale. Taking the payment is the easy bit, though. Your regular customers might not know you accept it, and the Bitcoin community, who’d happily choose you over a competitor because of it, may have no idea you exist. Club Orange fixes that.

§Part Two: Sell Sovereign with Conduit

This is where most Bitcoin businesses stop short. If you sell online, chances are your shop still runs on a traditional platform: monthly subscriptions, app fees, card processing, payment processors in the middle, and your customer data sitting on someone else’s servers. Bitcoin gets bolted on at checkout as an afterthought.

Conduit flips that.

Conduit @npub1...2g437 is a peer-to-peer marketplace built on Nostr and Bitcoin Lightning. Merchants and buyers deal directly with each other. Conduit never holds your funds. Payments settle straight to your own wallet, and order conversations stay private through encrypted messages.

Here’s why that matters:

• You own your identity. Your store is tied to your Nostr identity, not to a platform account. You keep your keys, and you can take that identity across the whole Nostr ecosystem. No one can deplatform your brand.

• You get paid directly. Add a Lightning Address and customers can check out instantly, with sats landing in your wallet. No payment processor sitting in the middle.

• No platform taking its slice. Keep what you earn.

• Your customers get privacy. No tracking pixels, no data brokers, no surveillance-capitalism funnel. Just a buyer and a seller doing business.

Getting started is simple. Connect a Nostr identity through a signer like the Alby extension, set up your fulfilment, add a Lightning Address, and list your products. If you’re new to Nostr, nstart.me will walk you through the basics.

§Why We Did It Ourselves

We don’t just write about this. We live it.

Satoshoes is moving entirely onto Conduit. We’re leaving the traditional e-commerce setup behind to sell directly to Bitcoiners, peer to peer, the way it should be. It fits everything this brand stands for: self-sovereignty, no permission needed, and no middlemen.

Club Orange helps Bitcoiners find us. Conduit is where they buy from us. Together, that’s a fully Bitcoin-native loop.

Want proof the fees matter? Here’s a real example from earlier in the year. Two customers each bought a pair of sneakers for £39.95. Customer A paid by card in fiat, and nearly £3 disappeared in fees. Customer B paid in sats, and nothing was taken.

Multiply that across every sale for a year, and tell us Bitcoin isn’t better for business.

§It’s Not Just Commerce, It’s Community

Bitcoiners meet up all over the UK, the US and the world. They eat, drink, shop, and overwhelmingly prefer to spend with businesses that share their values.

Club Orange connects that community, and Conduit gives it a sovereign place to trade. When you’re on both, you’re no longer just a business that takes Bitcoin. You’re a Bitcoin business. There’s a difference, and the community feels it.

§The Bigger Picture

Every time a Bitcoin business thrives, the case for Bitcoin gets stronger. Every time sats change hands at a local shop, a market stall or an online store, the circular economy grows.

Club Orange and Conduit are infrastructure for that circular economy. And right now, while both networks are young and the competition for attention is low, getting on them early is one of the smartest moves a Bitcoin-friendly business can make.

Here’s the play:

1. List on Club Orange and use Geo Zap to reach your local Bitcoiners. Sign up with our referral link , or just head to the Club Orange site directly if you’d rather.

2. Open a store on Conduit** **and sell directly, with no middlemen and no permission needed.

3. Build your community, one sat at a time.

The orange pill doesn’t stop at payments. It’s a whole new way of doing business.

🟠 We are all Satoshi.

Shop Satoshoes on Conduit: https://shop.conduit.market/npub196gnqcsauj9pk4z29s4jkj3wtw0s3tlyw0mh8g2ef6ksw80jhlaqzpfq54

@npub1...fhjmr @npub1...g2svu