Jeff Bezos is getting involved with centering Amazon’s AI in Prime Video.

Like Sergey Brin going hands-on with Google’s AI push (and in addition to a rumored bid for Liverpool), Reuters reports Bezos has made an unusual move to become personally involved in the “Lighthouse” project updating Prime Video’s homepage, recommendations, and voice control.
Jeff Bezos is getting involved with centering Amazon’s AI in Prime Video.

Jeff Bezos is personally involved in the “Lighthouse” project to update Prime Video’s homepage, recommendations, and voice control. He reportedly felt the initial plan did not sufficiently highlight the service’s AI and personalization capabilities. The article notes an AI-generated image Prime Video is using to promote “Death Race 2000” as an example.

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