Adobe's 'natural look' camera app embraces generative AI

Adobe’s experimental camera app, Project Indigo, originally designed for a natural, SLR-like look, is now being updated with a suite of generative AI tools called AI Playground. This new suite, which uses Google’s Nano Banana AI model, includes features for applying styles, editing objects, providing photo guidance, and custom edits. Adobe is testing free access to these AI features with a small percentage of users and may eventually offer a paid version if the experiment proves popular.

• Adobe’s Project Indigo camera app, previously focused on SLR-like image quality, is being updated with generative AI tools.
• The new ‘AI Playground’ suite includes features for Styles, Object Editing, Photo Guidance, and Custom Edit.
• The app is leveraging Google’s Nano Banana AI model for this update, with potential for future model changes.
• Adobe is testing free, sign-on-free access to AI Playground with a small user group.
• The company plans to learn from user behavior and may offer a paid version if successful.
• Transparency features like C2PA Content Credentials and Google’s SynthID watermark are being considered for AI-manipulated images.
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