Ferrari Unveils First Electric Vehicle, the ‘Luce,’ Designed with Jony Ive Ferrari’s first electric car, the Luce, has become a test of how far the storied marque can stretch its identity as it enters the EV era with a car that looks and feels unlike any Ferrari before it.

Unveiled in Rome on May 26 at the Vela di Calatrava complex, the Luce arrived as a four-door, five-seat battery‑electric sedan producing over 1,000 hp and targeting around 330 miles of range. Reviewers quickly highlighted a split personality: an “amazing interior” showcasing Ferrari’s best cabin yet, paired with a “controversial exterior” shaped for low drag and active aerodynamics.

Design debate erupted almost immediately. The Verge argued that “Jony Ive’s Ferrari looks nothing like a Ferrari,” noting its smooth, rounded surfaces and Apple‑like minimalism, the result of a collaboration with Ive’s firm LoveFrom. A follow‑up critique went further, framing the launch as “How Ferrari bungled the design of its first EV,” casting the styling as a radical break that alienated traditional fans. On The Vergecast, hosts dubbed it “Jony Ive’s Funky Ferrari” and described it as one of the year’s most surprising cars, with “a decidedly un-Ferrari look” that many enthusiasts “really hate.”

Other observers focused less on aesthetics and more on strategy. Ars Technica called the Luce “the most controversial Ferrari ever” but stressed that Ferrari “absolutely needs an emissions-free offering” for key markets like China and Silicon Valley, given it is the company’s first EV, first four-door, and first five-seater all at once.

Financial analysts framed the car within a broader corporate story. The Financial Times reported that “Ferrari’s new EV sparks Italian angst over Agnelli legacy,” with critics accusing chairman John Elkann of detaching the empire from its Italian roots as it embraces electrification. Yet another FT analysis argued that “Ferrari’s Luce is a free option on a whole new market,” suggesting the company’s lofty valuation is secure even if its EV strategy remains a work in progress.

Taken together, early reactions cast the Luce as both a risky stylistic leap and a calculated financial and regulatory hedge—an electric Ferrari that may redefine what a Ferrari is for the EV age.

1. Amazing interior, controversial exterior: Ferrari’s first electric car – “Ferrari has unveiled the Luce, its first battery-electric vehicle, which is also its first four-door, five-seater sedan… featuring four electric motors producing over 1,000 hp and an expected range of around 330 miles.”

2. Amazing interior, controversial exterior: Ferrari’s first electric car – “The interior is spectacular; the exterior looks better in person than on screen… the arrival of any new Ferrari that isn’t a two-seater is usually controversial, but the Luce might be the most divisive yet.”

3. Jony Ive’s Ferrari looks nothing like a Ferrari – “Ferrari has unveiled its first all-electric vehicle, the Luce… But the Luce looks almost nothing like a Ferrari. In fact, it looks more like something Apple would make.”

4. How Ferrari bungled the design of its first EV – “How Ferrari bungled the design of its first EV.”

5. Jony Ive’s Funky Ferrari – “Ferrari’s first electric vehicle… with a decidedly un-Ferrari look, and lots of new technology and designs courtesy of Sir Jony Ive… A lot of people really hate it.”

6. Ferrari’s new EV sparks Italian angst over Agnelli legacy – “Ferrari’s new EV sparks Italian angst over Agnelli legacy… Critics say John Elkann has detached the family empire from its home country.”

7. Ferrari’s Luce is a free option on a whole new market – “Italian company’s valuation stacks up even if it never figures out a workable electric vehicle strategy… Ferrari’s Luce is a free option on a whole new market.”

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