Perplexity and OpenAI Announce Licensing Deals with Getty Images Perplexity and OpenAI are both turning to licensed stock photography to bolster their AI products, signaling a shift toward more formal relationships between AI developers and rights holders.

Early June 22, 2026: ChatGPT’s Getty Images deal

On June 22, 2026, The Verge reported that OpenAI had struck a multi‑year agreement allowing ChatGPT to incorporate Getty Images’ photography directly into its responses and search features. Under the arrangement, ChatGPT will surface Getty’s licensed photos alongside text answers, bringing professionally curated visuals into everyday chatbot interactions.

The move addresses longstanding questions over how AI systems obtain and display imagery. By relying on a clear commercial license, OpenAI is positioning ChatGPT as a tool that can provide rich visual context while avoiding the legal gray areas associated with scraping or unlicensed reuse.

Later that day: Perplexity follows with its own partnership

Hours later, Perplexity announced a similar global, multi‑year licensing agreement with Getty Images. As part of the deal, the AI search company “is going to show Getty Images photos in its search results,” integrating the stock library into its answer pages.

Perplexity emphasized that it will “be making improvements to how it displays imagery, including image credit with link to source, to better educate users on how to use licensed imagery legally,” according to a company press release cited by The Verge.

Shared goals, slightly different emphasis

Both partnerships underscore a broader industry trend: AI companies are seeking high‑quality, legally licensed content to differentiate their products and reduce copyright risk. OpenAI’s deal focuses on enhancing ChatGPT’s responses with rich visuals, while Perplexity stresses user education and explicit attribution as core parts of its rollout.

Together, the agreements suggest that future AI search and chat experiences may increasingly blend text and licensed imagery, with rights management built in from the start.

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