Hasbro is reportedly seeking to obtain rights to use child voice actors’ voices for artificial intelligence (AI) purposes under new contract terms for the Peppa Pig franchise. This has led to significant criticism from industry professionals, with nearly 1,000 signing a letter expressing concerns over consent and the potential misuse of cloned voices. The controversy highlights broader ethical questions surrounding the increasing use of AI in the entertainment sector and the protection of young performers’ identities.

• Hasbro is reportedly asking child voice actors for Peppa Pig to sign over rights for AI use of their voices.
• Nearly 1,000 industry professionals have signed an open letter criticizing these contract terms.
• Concerns focus on consent, the potential for indefinite voice cloning, and the long-term control over child performers’ identities.
• The Agents of Young Performers Association (AYPA) organized the letter, calling for child performers to be exempt from such agreements.
• Hasbro acknowledged the letter but did not comment on specific terms, stating a commitment to protecting child performers and engaging with AI responsibly.
• This issue is part of a wider trend of disputes over AI voice-cloning technology in the entertainment industry.