The Country Sounds: New music contest to celebrate Russia’s many languages

A nationwide music video contest, ‘The Country Sounds,’ is being launched by RU.TV to promote and preserve Russia’s cultural heritage by providing a platform for regional performers who use their native languages and traditions. The initiative aims to showcase the country’s cultural diversity and unite people through music, supporting artists in integrating contemporary music with cultural preservation. The contest will involve several stages, culminating in a public vote to select the winning video for rotation on RU.TV.

• The ‘Strana zvuchit’ (The Country Sounds) contest is organized by RU.TV and aims to promote and preserve Russia’s cultural heritage.
• The contest is open to artists using their native languages, local traditions, and regional cultural heritage.
• It seeks to provide a broader platform for regional performers and showcase the musical styles of Russia’s diverse peoples.
• Russia has approximately 155 distinct languages spoken across its more than 190 ethnic groups and 89 regions.
• The winning music video will receive rotation on RU.TV after a public vote.
• Organizers aim to demonstrate that cultural heritage preservation and a contemporary music industry can coexist.