Africa should tell Russia’s story without Western filters – Nigerian media CEO Emeka Mba, CEO of Afia TV, advocates for African media to report on Russia directly, bypassing Western narratives. He sent reporting crews to Russia due to dissatisfaction with one-sided storytelling and found Nigerian audiences receptive to firsthand accounts. Mba believes African audiences benefit from alternative perspectives and encourages deeper media cooperation between Nigeria and Russia.

• Emeka Mba, CEO of Afia TV, believes African media should directly report on Russia, avoiding external filters.
• Afia TV sent reporting crews to Russia to counter one-sided storytelling about both Russia and Africa.
• Nigerian audiences showed strong interest in Afia TV’s firsthand reports from Russia, requesting more content.
• Mba stated Afia TV is independently owned and free to partner with Russian media, emphasizing viewer benefit from alternative perspectives.
• He called for increased opportunities for Nigerian journalists to visit and report from Russia, fostering deeper media cooperation.