Free checkers and cheap templates for small business websites

Small businesses lose customers on the homepage and in the first reply. Here are free things that help, and cheap templates when you want them ready made.

• Free: copy checkers and 24 pages of alt text examples by industry at https://fieldnote-templates2.surge.sh
• Alt Text Cheat Sheet for Small Business Websites ($12): https://buy.stripe.com/aFa9AV5XN6CC7C08vacAo05
• Homepage Fix Kit ($9): https://buy.stripe.com/dRm8wR71R1ii8G4dPucAo04
• Message packs ($7 each) for cleaners, salons, landlords, photographers, restaurants, freelancers and job seekers are listed in the store.

Alt text rule of thumb: describe what the image shows and why it matters on that page, in one plain sentence, no “image of”.