Behind the Branding: Brainstorm
About Brainstorm
It’s pretty straightforward: Brainstorm is a search engine that uses WoT to filter results. So instead of sorting search results by popularity or algorithms controlled by big platforms, it helps us discover people, content, and ideas through connections we trust.
(Personal) Intro
Summer 2024, Nostriga Conference
It’s a rainy August morning in Riga, and I’m arriving at the venue of a traveling Nostr conference. While waiting in line for coffee, I start chatting with the guy next to me. His name is David, and he’s big into Web of Trust. We watch Derek’s opening keynote together, exchange npubs, and then go our separate ways.
Two years later, I join @nosfabrica / @Freedom Tech Co. / @Nostr Dev Team on a WoT-based search called Brainstorm.
And of course, this intro would suck if @straycat hadn’t turned out to be one of Brainstorm’s architects. What a pleasant reunion. Very Nostr.
Brainstorm Branding
Idea
The key idea behind Brainstorm branding is that it’s an everyday tool for everyday people. As such, it shouldn’t feel like a tech or Web3 project, but rather like something trustworthy and approachable.
Logo
The goal was to keep the logo as simple as possible, so I dropped the usual logo icon and built it entirely around the Brainstorm name.
Since Brainstorm is all about human connections, I chose the handwritten lettering to bring a human touch to the logo, letting the letters carry the emotion.
Brand Identity
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Clean, digital-first typography (Figtree + IBM Plex Mono). Clarity and readability before glamour.
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Purple-cyan color palette for visual accents brings soft and calm human feel.
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The little purple lights in Brainstorm key visuals represent people in the network. Together, they form connections that make Web of Trust work.
Visual Language
Putting it all together, Brainstorm has a visual identity that puts people first, rather than the technology behind it.
After all, Web of Trust is about human connections. It only makes sense that Brainstorm should look and feel that way too.
Take care & search through the people you trust! 🤘🏻
NGK
Brainstorm:
https://brainstorm.world/
Brainstorm branding case study:
https://dribbble.com/shots/27581111-Brainstorm-by-Nosfabrica-branding
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