After Another World Cup Exit, CBF’s ‘New Cycle’ Video Tries Spin – and Brazil’s Fans Aren’t Buying It

After Another World Cup Exit, CBF’s ‘New Cycle’ Video Tries Spin – and Brazil’s Fans Aren’t Buying It
Brazil’s football bosses tried to reset the narrative with a glossy “new cycle” video. Instead, they lit the fuse on a fresh round of national anger.

Timeline: From World Cup Exit to PR Backfire

On July 5, 2026, Brazil crashed out of the World Cup against Norway, extending a title drought that will hit 28 years by 2030 if nothing changes. A week later, on Sunday July 12, the Brazilian Football Confederation (CBF) released a 62‑second video on social media, framing the elimination as “a film we didn’t want to write” and declaring: “May the new cycle come.”

The piece promised a future built with “more stability, more planning and more hard work,” while presenting the defeat as the starting point of a renewed journey toward 2030.

Right-Wing Critics: Empty Slogans, Same Coach

Conservative outlet Revista Oeste reports the video was met with a “wave of criticism,” with fans furious over both Brazil’s style of play and the decision to keep coach Carlo Ancelotti in charge through 2030 despite a disappointing campaign, especially against Norway.

One fan, João Carlos Assumpção, blasted the script for talking about “what you are feeling” rather than “we,” reading it as proof that CBF “isn’t feeling anything” and only “thinks and acts with its pocket.” For this camp, the talk of a “new cycle” is just corporate spin while on‑field problems and leadership choices remain untouched.

Left-Wing Critics: No Accountability, Just 2030 Hype

On the left, Revista Fórum focuses less on tactics and more on accountability. It notes that CBF’s video expresses solidarity with suffering supporters and vows better planning to chase the “sixth star” in 2030 — but “says nothing about the mistakes committed.”

Here, the grievance is moral: CBF wants fans to move on and believe in 2030 without admitting how it squandered 2026.

Across the spectrum, one point unites Brazil: nobody believes this “new cycle” can start with old habits left unquestioned.

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