Court Blocks Lula Ads Targeting Flávio Bolsonaro Over 6x1 Workweek

Court Blocks Lula Ads Targeting Flávio Bolsonaro Over 6x1 Workweek
Brazil’s Superior Electoral Court (TSE) has barred paid advertisements from President Luiz Inácio Lula da Silva’s campaign that portrayed Flávio Bolsonaro as an opponent of ending the 6x1 work schedule, siding with a complaint from Bolsonaro’s electoral team.

The Lula-aligned message, distributed through a sponsored Facebook video, said Bolsonaro opposed changing the six-days-work, one-day-rest system and accused his party of working to stop the proposal under discussion in the Senate. From that perspective, the ads sought to turn a workplace issue into an election-year contrast: voters were invited to see Bolsonaro as defending the current arrangement rather than a reform intended to give workers more time away from work.

Bolsonaro’s position, as described in the reporting, differs from a simple defense of the 6x1 model. He has publicly advocated an alternative in which workers and employers could negotiate working hours directly, arguing that this would provide greater freedom of choice. His campaign challenged the PT material as an unfair portrayal of that stance.

Justice André Mendonça ruled that the sponsored content exceeded the limits for paid electoral promotion because it was used to harm an opponent’s image. The decision cited material linking Bolsonaro to continuation of the 6x1 schedule, as well as references suggesting a lack of sensitivity and claims about the effect of his position on family life.

The order prevents further contracting for the ads, which reportedly ran from September 12 to 14, and requires Meta to permanently remove them and disclose spending. The underlying constitutional proposal to replace the six-day schedule was set for a first-round Senate vote on May 14, according to the report.

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