What Do I Write About? (Part Two) [ARCHIVE]

There’s nothing of value to report on at the moment. Let’s find something that is happening right now and pretend that it is something of value.

Adverts.

What makes a good advert?

Adverts should grab your attention in the first second. They should hook your eyes and the whole purpose is to interest you into buying whatever they are trying to sell.

A good advert understands their audience.

Most adverts feature a person and usually it would be a famous celebrity from a movie or a sport.

Understand that putting the wrong person in the advert would make people think twice about purchasing the items in the advert. Conversely, if you put a person that is either charming or attractive, everyone would like to buy it.

This is standard stuff, yet companies keep getting it wrong.

Casting is not neutral. The face attached to the product becomes part of the product’s identity.

Let’s use Calvin Klein as an example.

Exhibit A:

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Even your eyes need to be culturally enriched, think about the starving African children!

It’s just that this African doesn’t appear to be starving at all!

Fat negresses are revolting and they shouldn’t be within 100ft of any advert in particular. You see, this will not captivate anyone into buying clothes from “Chika”.

Stupid.

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What’s with the saggy man boobs? This isn’t compelling at all!

Utterly gross and ridiculous. Can they please use better actors/actresses instead of this dysgenic creature?

No one will buy jeans from Calvin Klein anymore unless they use the right actor.

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Okay, finally someone who isn’t black or fat. Or both!

The reason why I’ve used the Sadie Sink example is that she wears jeans in the advert. So did Sydney Sweeney — and what was the reaction from leftoids?

American Eagle released the “Sydney Sweeney has great jeans” campaign, a section of the left immediately decided the pun on “genes” was a eugenics dogwhistle.

I’ve seen a clip where people insisted it was a “double entendre” and that it was somehow white supremacist for a woman who is not fat or black to put on some jeans and look good in them.

So be it.

From now on, there is a total ban on fat and black “people” entering the advertisement space.

Next article, I’ll give you my favourite recipe. Stay tuned.

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