Trust is a key institution in insurance

Trust is a key institution in insurance Milo Marković of Dunav Osiguranje stated that trust is a crucial element in insurance and will remain a cornerstone of contractual relationships despite future changes. He noted that insurance must actively address global trends such as climate change, demographic shifts, technological advancements, and geopolitical risks. The Kopaonik Business Forum, attended by over 1,500 participants, provided a platform to discuss these challenges and the future of the insurance industry.

• Trust will remain a fundamental pillar of contractual relationships in insurance.
• Building trust in the Serbian population is a gradual but steady success.
• Insurance companies must adapt to future challenges including climate change, demographics, technology, and geopolitics.
• The role of artificial intelligence and future purchasing models for insurance were discussed.
• The 33rd Kopaonik Business Forum gathered over 1,500 business, academic, and governmental representatives.