Chili's sold nearly 30 million margaritas last year — and a $6 favorite stands out

Chili’s significantly led restaurant chains in margarita sales in 2025, selling close to 30 million drinks, with customers specifically visiting for the beverages. The chain has enhanced its signature drink program through initiatives like premium-liquor frozen margaritas and a Margarita of the Month Club, building on the long-standing popularity of its frozen margaritas since 1975. These efforts, including a rotating $6 Margarita of the Month, aim to provide value, newness, and a fun experience.

• Chili’s sold nearly 30 million margaritas in 2025, a leading number among restaurant chains.
• The chain attributes a portion of its customer base to its signature margarita offerings.
• Frozen margaritas have been a staple since 1975 and now account for 25% of margarita sales.
• Recent innovations include premium-liquor frozen margaritas and a Margarita of the Month Club.
• The monthly club allows customers to track purchases, collect digital badges, and buy merchandise.
• The rotating Margarita of the Month program, introduced in 2018, offers a consistent $6 price point.
• Examples of themed margaritas include the ‘Witches Brew’ and ‘StrawEddy Marg’.
• Premium margaritas range from $10 to $12, offering value compared to cocktails in major cities.
• A safety incident involving a cleaning chemical mistakenly used in drinks at one location is being investigated.