Backlash over Good Good Golf ad goes too far as stores pull merchandise, PGA Tour event potentially canceled

Good Good Golf faced significant backlash for a poorly conceived ad that depicted a man shoving a woman, leading to its removal and an apology from the group. Major retailers and the PGA Tour are responding with actions like pulling merchandise and delaying events, sparking debate about whether the reaction is disproportionate.

• Good Good Golf released a controversial ad parodying the movie “Obsession” where a founder shoves a woman, which was widely criticized.
• The ad was pulled down, and Good Good Golf issued an apology stating it was not aligned with their values.
• Callaway Golf, which partnered with Good Good for the ad, admitted to approving its release.
• Retailers like Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore have removed Good Good’s merchandise from shelves.
• The debut of “Big Break X Good Good” was delayed, and a potential Good Good sponsored PGA Tour event is rumored to be canceled.
• PGA Tour CEO Brian Rolapp expressed disappointment in the initial handling of the ad and its fallout but noted improvements in response.
• The author argues that while the ad was bad, the extensive backlash and consequences are an overreaction, comparing it to “cancel culture.”