Dirty soda bubbles up as a summer drink trend

Social media chatter around dirty sodas spiked 270% over the past year. Now, major fast food chains are expanding their specialty drink menus at an accelerated rate. As temperatures climb this summer, dirty soda is showing up in drive-thru windows, on TikTok feeds and at grocery store shelves.
Dirty soda bubbles up as a summer drink trend

Dirty soda bubbles up as a summer drink trend Dirty sodas have seen a significant surge in social media popularity, with chatter increasing by 270% in the past year. Major fast food companies are accelerating the expansion of their specialty drink menus in response. This summer, dirty sodas are expected to be prevalent in drive-thrus, on social media platforms like TikTok, and available in grocery stores.

  • Social media mentions of dirty sodas increased by 270% in the last year.
  • Major fast food chains are increasing the rate at which they expand specialty drink menus.
  • Dirty sodas are becoming visible in drive-thrus, on TikTok, and in grocery stores as summer approaches.
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