FTC proposal would require retailers to be transparent about personalized pricing
Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission.
The Federal Trade Commission has released a proposed policy aimed at companies that engage in personalized pricing. Under this proposal, businesses that secretly vary prices based on individual customer purchasing power may face federal charges. This policy seeks to bring transparency to pricing strategies.
- The FTC has proposed a new policy regarding personalized pricing.
- Companies that secretly charge different prices to individual customers could face federal charges.
- The proposed policy aims to increase transparency in pricing.
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