College sports lobbying surges over NIL legislation
A larger force than the billion-dollar college football season is pushing Congress closer to setting national criteria for the name, image and likeness system that defines how schools can pay players directly: lobbying.
Lobbying efforts are accelerating Congress’s movement towards establishing national standards for the name, image, and likeness (NIL) system. This system dictates how student-athletes can be compensated directly by their schools. The influence of lobbying is proving to be a more significant driver than the immense financial scale of college football itself.
- Lobbying is pushing Congress closer to setting national criteria for NIL.
- The NIL system allows schools to pay players directly.
- Lobbying’s influence is greater than the billion-dollar college football season in this regard.
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