Microsoft responds to LG monitors installing McAfee ads on Windows

LG’s Monitor App Installer, stealthily installed via Windows Update with some monitors, pushed pop-up ads for McAfee and other LG software. Following widespread complaints and a video from Gamers Nexus, Microsoft confirmed LG has agreed to disable the McAfee pop-ups. However, broader privacy and data collection concerns related to the app’s permissions persist, as do questions about Microsoft’s allowance of such automatic installations from peripherals.

• LG Monitor App Installer, installed via Windows Update with certain LG monitors, has been pushing pop-up ads for McAfee and other LG software.
• Users reported the app installed without explicit permission, leading to complaints on Reddit and coverage by Gamers Nexus.
• Microsoft confirmed LG agreed to disable the McAfee pop-up ads as an immediate step.
• Concerns remain about the app’s broad permissions, including potential collection of sensitive data and the practice of automatic installation without user prompts.
• This issue is not unique to LG, with other hardware vendors like Razer, Logitech, Asus, and Gigabyte having faced similar criticism for auto-installing unwanted software.
  Continue reading https://arstechnica.com/gadgets/2026/07/microsoft-responds-to-lg-monitors-installing-mcafee-ads-on-windows/