Source: Twitter, Todd Saunders

Every single day I become more convinced that the next winners in vertical software won’t have a UI.

They will be API-first/Agent-first products that integrate directly into a company’s Slack, Teams, Email or browser.

Sales team doesn’t want another dashboard. They want deals automatically qualified in their CRM.

Your accountants don’t need another portal (although they do love portals). They want invoices reconciled in the tools they already live in.

A UI-less future is coming and for so many reasons it will make software better:

Zero onboarding friction (no new tool to learn) Zero context switching (works where you already work) Zero UI maintenance (the platform handles that)

My working thesis (still tbd) is that we are moving from “software you visit” to “software that visits you.”