Grindr bets wealthy gay men will pay more to find the right match
Dating app’s chief executive plans premium service push to help boost growth
The chief executive of a dating app is planning to increase growth by focusing on a premium service. This strategy involves enhancing existing paid features and potentially introducing new ones. The company believes this approach will appeal to users seeking more specialized dating experiences.
- The dating app’s chief executive plans to boost growth through a premium service.
- The strategy involves expanding paid offerings to attract users willing to pay more.
- Enhanced and potentially new premium features are central to this growth plan.
Continue reading https://www.ft.com/content/952920f9-429d-451a-9913-a360880ead41
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