Luxury's race to secure Milan's hidden palazzos
In a bid for the next level of exclusivity, brands pay tens of thousands of euros a day to stage events in the city’s historic residences
Luxury’s race to secure Milan’s hidden palazzos Major brands are increasingly booking Milan’s historic residences for exclusive events, paying substantial daily fees. This trend reflects a growing desire for unparalleled exclusivity in luxury brand experiences. The city’s opulent palazzos offer a unique backdrop that elevates brand prestige.
- Brands are paying tens of thousands of euros daily to host events in Milan’s historic residences.
- These residences are sought after for their exclusivity.
- The trend indicates a desire for higher levels of luxury experiences. Continue reading https://www.ft.com/content/86efd283-6fe6-4872-8ef0-8223c12dac55
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