How to price personal training packages (and put the terms in writing)

• 1. Start with the hour you actually work
• 2. Sell packages, not single sessions
• 3. Price online coaching separately
• 4. Put your cancellation rule in writing
• 5. Cover health and liability basics
• 6. Send one clear proposal

Most trainers don’t lose money on the workouts. They lose it on no-shows, packages that never get used up, and “quick questions” by text that turn into free coaching. A clear price and a short written agreement fix most of that.

§1. Start with the hour you actually work

A one-hour session isn’t one hour of work. Add programming, check-ins, travel and admin. Divide the income you need by the sessions you can realistically fill each week, and you have a floor for your session rate.

§2. Sell packages, not single sessions

Packages (for example 8 or 12 sessions) give clients a commitment and give you predictable income. Price them so the per-session rate is a little lower than a single session, and set an expiry date so unused sessions don’t hang around forever.

§3. Price online coaching separately

Custom programs, app check-ins and messaging support are real work. Make them their own monthly tier and say how quickly you reply and how often you adjust the program.

§4. Put your cancellation rule in writing

Say how much notice a client must give to reschedule, and what happens with late cancellations and no-shows (usually the session counts as used). This one line saves more income than any price change.

§5. Cover health and liability basics

Ask for a health questionnaire before the first session, and include a line that the client confirms they’re cleared for exercise. Your agreement should also say what you are not providing, such as medical or dietary treatment.

§6. Send one clear proposal

A good training agreement covers: goals, the package or plan, price and what’s included, payment terms, expiry, cancellation and no-show policy, communication between sessions, and health and liability terms.

BidLogik writes a ready-to-send proposal for any service business, from fitness to construction, and you can start on the free plan.

• Free personal training proposal template: https://www.bidlogik.com/personal-training-proposal-template?utm_source=nostr_longform&utm_medium=guide&utm_campaign=personal-training-pricing
• Coaching services agreement template: https://www.bidlogik.com/coaching-services-agreement-template?utm_source=nostr_longform&utm_medium=guide&utm_campaign=personal-training-pricing
• Plans and pricing: https://www.bidlogik.com/pricing?utm_source=nostr_longform&utm_medium=guide&utm_campaign=personal-training-pricing

This guide is general information, not legal or medical advice.