After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive Snap’s new AR glasses, Specs, launched with a price tag of nearly $2,200, causing a significant drop in the company’s stock. CEO Evan Spiegel defended the high cost by comparing Specs to other high-end computers and positioning them uniquely in the AR market between less powerful glasses and bulkier, more expensive headsets. The company’s core user demographic, teenagers, are unlikely to afford the glasses, raising questions about the product’s profitability.

• Snap’s AR glasses, Specs, launched with a price of nearly $2,200.
• Following the launch, Snap’s stock dropped over 5%, falling from $5.86 to $4.83 per share.
• CEO Evan Spiegel compared Specs’ cost to high-end computers and laptops.
• Spiegel positioned Specs as a unique AR product, balancing wearability with immersive computing capabilities.
• The high cost raises concerns about the product’s profitability, given Snap’s core demographic of teenagers. Continue reading https://techcrunch.com/2026/06/17/after-unveiling-ridiculously-expensive-ar-glasses-snaps-stock-takes-a-dive/