Passionfroot raises $15M to expand its B2B creator marketplace to the US

German startup Passionfroot has raised $15 million in a Series A funding round led by Insight Partners to expand its marketplace connecting B2B creators with brands. The company is opening offices in New York and Sao Paulo to grow its U.S. operations and global presence. This funding comes as AI commoditizes software, leading B2B brands to focus on creators for brand recall and recognition.

• Passionfroot, a B2B creator marketplace, raised $15 million in Series A funding led by Insight Partners.
• The startup will use the funds to expand its U.S. operations by opening an office in New York and another in Sao Paulo.
• The company’s growth is attributed to the increasing need for B2B brands to use creators for brand recall and recognition, especially as AI commoditizes software.
• Passionfroot’s AI agent, Zest, helps brands create, monitor campaigns, and find suitable creators.
• The platform has paid creators over $10 million in the last 18 months and has onboarded clients like ElevenLabs, Figma, and Replit.
• Existing investors Creandum, Supernode Global, and s16vc also participated in the round, bringing Passionfroot’s total funding to over $21 million.
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