Amazon is testing Alexa+ in India with Hindi support Amazon is initiating a beta test for a Hindi-language version of its conversational AI assistant, Alexa+, in India, inviting users to provide feedback for refinement. This move aims to tap into the large Hindi-speaking population, potentially catering to code-mixed language use. Alexa+ was first announced in 2025 and has recently expanded to several countries, with India being the latest target market.

• Amazon is inviting users in India to beta test a Hindi-language version of its conversational AI assistant, Alexa+.
• The company sent emails requesting users to join the beta program by June 22.
• The beta software may contain bugs and provide inaccurate information.
• Alexa+ was first announced in 2025 and made available to all U.S. users in February.
• Amazon previously launched Alexa in India in 2017 (English) and added Hindi support in 2019.
• The expansion into India aims to leverage the significant Hindi-speaking market.
• Alexa+ has recently been rolled out to the UK, Canada, Brazil, Mexico, Italy, and Germany.
• Access to Alexa+ is free for Prime customers, with a monthly fee for others. Continue reading https://techcrunch.com/2026/06/22/amazon-is-testing-alexa-in-india-with-hindi-support/