Competition Bureau Seeks to Block Nortera Deal for Green Giant and Le Sieur Brands
The Competition Bureau is seeking to block Nortera Foods’ proposed deal to buy the Green Giant and Le Sieur brands of canned and frozen vegetables in Canada from U.S.-based B&G Foods. Nortera is already Canada’s dominant processor of certain canned and frozen vegetables under the Del Monte and Arctic Gardens brands, the bureau said. It has also been the exclusive producer of Green Giant and Le Sieur in Canada for 30 years and announced in October 2025 a deal to buy the brands. The agency said the deal to combine Nortera with its only major national brand competitor in an already highly concentrated market would lead to higher prices, fewer choices and less competition in the wholesale grocery supply.
The Competition Bureau is attempting to prevent Nortera Foods from acquiring the Green Giant and Le Sieur canned and frozen vegetable brands in Canada from B&G Foods. Nortera is already the leading processor of specific canned and frozen vegetables in Canada under its own brands and has produced the Green Giant and Le Sieur brands exclusively for three decades. The bureau argues that this acquisition would consolidate market power, leading to increased prices and reduced competition.
- Competition Bureau is seeking to block Nortera Foods’ proposed purchase of Green Giant and Le Sieur brands in Canada.
- Nortera Foods is Canada’s dominant processor of certain canned/frozen vegetables (Del Monte, Arctic Gardens).
- Nortera has been the exclusive producer of Green Giant and Le Sieur in Canada for 30 years.
- The bureau believes the deal would reduce competition, raise prices, and limit choices in the wholesale grocery supply.
- The market is already highly concentrated.
Write a comment