Ontario Premier Ford Says He Extended ‘Olive Branch’ to Crown Royal Producer Over Liquor Store Boycott Premier Doug Ford is open to withdrawing a previous threat to remove Diageo’s whisky from Ontario liquor store shelves. This reconsideration is contingent upon the British multinational providing a plan that guarantees the replacement of 200 jobs. Ford stated he would engage in discussions if Diageo presents a concrete proposal, on paper, detailing how these jobs would be substituted through manufacturing, packaging, or increased advertising.

• Premier Doug Ford has offered an “olive branch” to Crown Royal distiller Diageo.
• Ford previously threatened to pull Diageo’s whisky from Ontario liquor store shelves.
• The premier is willing to reconsider the threat if Diageo provides concessions.
• Specifically, Ford wants a plan to replace the 200 jobs that may be affected.
• Ford will consider sitting down with Diageo if they present a written plan for job replacement through manufacturing, packaging, or advertising.