Coles Accused of ‘Utterly Misleading’ Grocery Prices Coles is facing accusations from Australia’s consumer watchdog, the ACCC, of misleading customers with its “down down, prices are down” campaign. The ACCC alleges that the supermarket giant artificially increased prices before advertising them as discounted. The Federal Court case, which began on February 16th, heard arguments that Coles’s marketing campaign deliberately misled consumers.

• Coles is accused of artificially increasing prices before claiming them as discounts.
• Australia’s consumer watchdog, the ACCC, is suing Coles in the Federal Court.
• The ACCC alleges Coles’s “down down, prices are down” campaign misled consumers.
• The case began on February 16th, with lawyers calling the campaign ‘utterly misleading’.