Italian PM Giorgia Meloni Seeks to Trademark Her Voice Amid Rise of AI Deepfakes

Italian Prime Minister Giorgia Meloni has applied to trademark her voice with the European Union Intellectual Property Office (EUIPO) to gain legal protection against AI-generated deepfakes. The application includes a four-second audio clip of her saying “Io sono Giorgia Meloni” and covers various services, including political events and media. This move comes after her 2019 rally speech, “I am Giorgia, I am a woman, I am a mother, I am Italian, I am Christian,” became a well-known phrase associated with her.

• Italian Prime Minister Giorgia Meloni applied to trademark her voice with the EUIPO.
• The application seeks legal protection against unauthorized AI deepfakes.
• It includes a four-second audio recording of Meloni saying “Io sono Giorgia Meloni.”
• The trademark would cover services such as downloadable multimedia content, cultural activities, and political events.
• Meloni’s phrase “Io sono Giorgia” gained prominence after a 2019 political rally speech and was used in her autobiography and a song.