El Black Friday llega a EE.UU. entre incertidumbre económica y menor gasto de consumidores

El Black Friday llega a EE.UU. entre incertidumbre económica y menor gasto de consumidores This year’s Black Friday in the US arrives amidst economic uncertainty, with consumers expected to spend 4% less than last year due to inflation and tariffs. While a large percentage of shoppers plan to buy during the promotional period, their spending habits are influenced by fears of an economic downturn. Retailers, particularly small businesses, have been impacted by tariffs on Chinese goods, leading some to shift sales away from the US and others to adopt ‘shrinkflation’ tactics.

• Consumers in the US are expected to spend 4% less this Black Friday due to economic uncertainty, inflation, and tariffs.
• 82% of US consumers plan to shop during Black Friday and Cyber Monday, while 187 million people are estimated to shop over the extended weekend.
• 57% of consumers surveyed expect the economy to weaken in the next six months.
• Tariffs imposed by Donald Trump have disproportionately affected small businesses that rely on Chinese manufacturing.
• Companies are increasingly using ‘shrinkflation’ (reducing product size or quantity without changing price) to cope with economic pressures.
• The significance of Black Friday has diminished due to longer sales periods and the rise of Cyber Monday.
• Online shopping is becoming dominant, with Thanksgiving Day online sales increasing by 5.3% year-over-year.
• Younger consumers are increasingly turning to influencers and AI for product discovery and shopping inspiration.
• Generative AI is expected to be used by 33% of consumers this holiday season, more than double the previous year.