‘Being for Putin is the bare minimum’: United Russia declares itself party of the president for first time since 2007

United Russia has unveiled a campaign poster declaring “Being for Putin is the bare minimum,” using the Latin letter Z, a symbol of the Ukraine invasion. This marks the first time since 2007 that the party has explicitly declared itself “the party of the president.” Regional branches received guidance on potentially using this branding, pending approval.

• United Russia unveiled a campaign poster with the slogan “Being for Putin is the bare minimum,” incorporating the Latin letter Z.
• This is the first time since 2007 that the party has officially declared itself “the party of the president.”
• Campaign guidance for regional branches suggests focusing on “Putin’s party” branding, subject to approval.
• The party last heavily emphasized its ties to Putin during the 2007 election campaign.