To do this correctly, a founder and their team needs to thread many needles. First, can you assemble a team that can actually build something? Second, can you bring a product to market that people actually use because it provides value to them? Third, can you stick out against the crowd? So on and so forth. One of the most important aspects of building a bitcoin company during bitcoin's monetization phase is timing. There are many great ideas that people have in terms of companies, products and tools that can built using bitcoin. There are sci-fi futures that can be built today on bitcoin if people really wanted to. The problem that arises is that adoption and understanding of bitcoin are at a point where, even though a functional product could be brought to market, it won't be adopted by a large number of people because there 1.) aren't enough people who would understand how to use it and 2.) for the people who do understand how to use it and could benefit from it, the universe of people they can interact with using that product is minuscule.

One of the most important aspects of building a bitcoin company during bitcoin's monetization phase is timing. There are many great ideas that people have in terms of companies, products and tools that can built using bitcoin. There are sci-fi futures that can be built today on bitcoin if people really wanted to. The problem that arises is that adoption and understanding of bitcoin are at a point where, even though a functional product could be brought to market, it won't be adopted by a large number of people

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